Imagine you were granted the magic power to change any website in the whole world-wide web the way you like it, to make it better, more functional, more useful, better looking, more pleasing or disrupting to the eye.

Which one would you pick?

We’ve also played that game. And we’ve chosen Wikipedia. We are New!, a creative agency, hunting for new ideas regardless of their form.

Wikipedia is one of our favorite sources of accumulated knowledge, hats off to Jimmy Wales.

But from the user’s and designer’s point of view it still has room to improve.

That’s why we decided to spend two spring months on this project, looking for the ways how to make it better, reader or editor friendlier, clearer and aesthetically satisfying.

The project is called Wikipedia Redefined and we hope you will find this interesting.

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